MARKETING

Copywriting 101: What I’ve Learned in 30 Years

And what I wish someone had told me

Photo by Museums Victoria on Unsplash

I first entered the world of copywriting in the late 1980s — around the time Nike introduced its famed “Just do it” marketing campaign — leaving the more honorable (but less lucrative) world of magazine publishing.

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Tina L. Smith

Tina L. Smith

Writer, humorist, animal lover, lifelong language geek (er, I proofread for fun). I write on diverse topics that catch my fancy. Everything but haiku(tm). [she]